Lake Homes Realty, the nation’s largest full-service brokerage devoted to niche waterfront properties, today announced the debut of Mountain Homes Realty, a new, stand-alone brokerage serving buyers and sellers of mountain homes across 21 states.
The brand’s digital hub, MountainHomesRealty.com, is now live and features more than $100 billion in available property.
“Across all our specialty brands we’ve learned how to connect local and out-of-state buyers with unique lifestyle properties,” said Glenn S. Phillips, Chief Executive Officer of Lake Homes Realty. “The purchaser of a mountain home may live hundreds of miles away and scan listings in several states at once. We make that search – and the seller’s exposure to those distant buyers – dramatically easier.”
Lake Homes Realty pioneered a category-first approach to niche markets, beginning with lake property. This brokerage brand now operates in 40 states, capturing millions of visitors nationwide through its website LakeHomes.com while delivering hyper-local expertise through licensed agents who live and work in the markets they serve.
In 2023, the firm launched Beach Homes Realty – currently active in 16 coastal states at Beach-Homes.com – mirroring its lakefront model in beach communities.
Defining a “Mountain Home”
Identifying waterfront property is straightforward: shoreline, water access, water views or a water-centric community. Mountain real estate, Phillips noted, has lacked that clarity.
“No brokerage has ever really defined what constitutes a mountain home. It can mean many different things to different people,” he said.
“So, we chose to set the standard. A property qualifies if it sits at elevation, enjoys a mountain or ridgeline view, lies within a community shaped by the mountains, or if proximity to elevated terrain clearly increases its value. Think of Whitefish, Montana – homes in the flat valley still command premiums because ski slopes and alpine trails are minutes away.”
“We recognize people will view mountain real estate differently from region to region. We will continue to update and refine MountainHomesRealty.com to help more and more buyers and sellers with their dream mountain lifestyle.
Why the Expansion Matters
- Consumer demand: Remote work, flexible schedules, and a population heading to retirement continue to fuel second home and relocation purchases in mountain regions.
- Agent opportunity: Mountain Homes Realty offers agents a technology-forward platform, proprietary market analytics, and the national marketing reach of its parent company.
- Brand synergy: The addition of mountain inventory complements the firm’s lake and beach portfolios, unlocking cross-marketing opportunities for buyers who weigh multiple lifestyle options.
About Lake Homes Realty, LLC
Headquartered in Birmingham, Ala., Lake Homes Realty, LLC has been ranked seven times on the Inc. 5000 and is the only national real estate brokerage focused on specialized lifestyle real estate. The firm’s web portals draw millions of annual visitors searching for, or selling, lake, beach and now mountain property.
By combining its own local, niche-expert agents, nationwide marketing and data-driven insights, Lake Homes Realty, LLC has become one of the fastest-growing independent brokerages in the United States.