3940 7th ave

In the heart of Hillcrest, this stunning SoHo-style loft inside the historic Cable Building is a rare blend of industrial charm and modern luxury. Once a Pacific Bell switch station, the building was transformed into architecturally striking lofts in 1997 by Jonathan Segal and James Schmidt. Exposed brick walls, concrete beams, soaring ceilings, and recently refinished engineered hardwood floors on the main level create a space that feels both bold and inviting. Oversized west-facing windows bathe the open-concept living area in natural light, while two spacious balconies -one on each level -offer retractable awnings that adjust to any angle and overlook a serene, park-like courtyard perfect for relaxing or entertaining. Upstairs, quarter-sawn white oak floors and windows on three walls bring warmth and brightness to a space wired for a potential second bedroom. A tucked-away attic space, accessed through the bathroom, offers an abundance of additional storage. The home also features an in-unit washer and dryer, two dedicated parking spaces -one reserved garage space with EV charger hookup and built-in storage and one reserved surface-level space. Residents enjoy access to a private community yard ideal for pets or gatherings. Set in one of San Diego’s most walkable neighborhoods, you’re just steps from Balboa Park, Whole Foods, top-rated restaurants, cafés, and boutique shopping. A turnkey architectural showpiece like this is incredibly rare—experience the lifestyle it offers before it's gone.